Press & Media
Welcome to the SIDEKICK USA Press and Media Page, your hub for the latest news and information about the ground breaking pushing machine, SIDEKICK® and all things turf – real and artificial.
2024
Happy holidays and BIG NEWS coming at SFMA in PALM SPRINGS, CALIFORNIA
The holidays are a time for reflection, gratitude, and celebration, and we’re so thankful for the incredible community that continues to support and inspire us. As we close out the year, we’re already looking forward to what’s next. That’s why we’re thrilled to announce that we’ll be kicking off the new year at the Sports Field Management Association (SFMA) Conference in Palm Springs, California!
Join Us at SFMA 2024
The SFMA Conference is the premier event for sports field professionals, bringing together the best in the industry to share knowledge, innovations, and solutions. This year, we’re excited to showcase why SIDEKICK continues to lead the field in precision and speed.
Why Visit SIDEKICK at SFMA?
When you stop by our booth, you’ll get an up-close look at how our solutions can revolutionize your sports field management. From game-changing technology to unmatched precision, SIDEKICK is here to make your job easier and your results better. We’ll be revealing our LATEST INNOVATION and answer any questions you have about how SIDEKICK can meet your unique needs.
Let’s Make 2025 Your Best Year Yet
The SFMA Conference is just the beginning of an exciting year ahead. We can’t wait to connect with you in Palm Springs and help you discover how SIDEKICK can enhance your sports field management in 2025 and beyond.
Mark your calendars and make plans to visit us at SFMA. Whether you’re a long-time supporter or new to the SIDEKICK community, we’d love to see you there. Together, let’s set the stage for an incredible year! Learn more and register for SFMA here.
Sidekick at ESSMA: A Global Commitment to Sports Field Safety
Sidekick is proud to join the European Stadium and Safety Management Association (ESSMA) show in Spain, November 12th–13th, showcasing our world-class turf-laying solutions that have transformed sports fields globally. As a key event for industry leaders, ESSMA offers the perfect platform for us to connect with stadium professionals and highlight how Sidekick’s precision turf installation technology enhances safety, durability, and efficiency for stadiums hosting top-tier events worldwide.
Our commitment to quality and safety has driven Sidekick’s growth from a U.S.-based innovator to a global leader. Every project we undertake aims to provide sports organizations with the most reliable and efficient turf solutions, ensuring athlete safety and optimal field performance. We’re excited to share our mission with the ESSMA community and continue our journey in setting new standards for stadium field excellence around the world.
Click here to learn more about ESSMA.
Natural Grass – The True Turf of Tomorrow
In 1969, NFL commissioner Pete Rozelle predicted that artificial turf would dominate every NFL field within five years. Fifty years later, that prediction hasn’t held up. While synthetic turf has carved out a role in stadiums, it’s natural grass that’s now making waves as the high-tech playing surface of choice. With new scientific advancements, natural grass is evolving to meet the rigorous demands of modern stadiums, providing not only a more comfortable playing surface but also one that is more durable and adaptable to various climates.
Today’s natural grass fields are fortified with cutting-edge technology, from advanced irrigation systems to hybrid grass solutions that blend natural and synthetic fibers. NFL stadiums across the country are realizing that grass fields can now offer the resilience needed for multi-event venues, all while providing the safety and performance players prefer. The shift back toward natural grass is driven by innovations that make these fields more manageable and sustainable, even under heavy event loads.
SIDEKICK has been KEEPING IT REAL by maintaining these high-tech natural grass fields for over a dozen NFL stadiums. With SIDEKICK, these fields stay in top condition, ensuring safety and peak performance for athletes, no matter the demands. As natural grass continues to evolve, SIDEKICK remains the trusted solution for maintaining the turf of tomorrow. Contact us to learn more.
Keep it Real – The MEDICAL AND LEGAL Battle for Natural Grass
As the NFL season kicks off, the debate over natural grass versus synthetic turf is intensifying and crossing legal lines. The NFLPA has described synthetic turf as an unsafe working condition. With 92% of NFL players favoring natural grass, Ohio’s House Bill 605 could mandate that professional stadiums use at least 90% natural grass, setting new safety standards. This could impact teams like the Cincinnati Bengals, who currently play on synthetic turf at Paycor Stadium.
SIDEKICK is keeping it REAL
Trusted by over a dozen NFL stadiums, our equipment ensures that natural grass fields are maintained to the highest standards, offering a safer, high-performance playing surface for athletes. Contact us to learn more.
OUR NEWEST Game Changer HAS REPORTED TO TRAINING CAMP
SIDEKICK is thrilled to announce the rolling out of our newest machine that promises to revolutionize our industry once again. We're excited to unveil our most versatile and innovative SIDEKICK yet, designed to set new standards in performance and versatility.
Our new 2-in-1 machine is more than just an evolution; it's a revolution. This innovation will redefine how we approach our work, offering unparalleled efficiency and effectiveness.
Key Features to Anticipate:
Unmatched Versatility
Combining two essential functions into one seamless unit.
Enhanced Performance
Nimble and engineered to deliver superior results in less time.
Industry-Leading Innovation
Setting new benchmarks for quality, reliability, and speed.
We’ll be revealing more details as we approach the grand unveiling in the coming months. Sign up for our newsletter and be sure to keep an eye on your inbox for exclusive insights and sneak peeks.
For those eager to learn more now, contact us for an insider's glimpse of our newest game changer and to learn about our preorder discounts that are coming soon.
Kicking off the 2024-2025 FOOTBALL Season with SIDEKICK
As the 2024 NFL season gets underway, the pressure is on to ensure every field is in peak condition, ready for the biggest games of the year. That’s why over a dozen NFL stadiums across the country trust SIDEKICK. Our cutting-edge technology guarantees that these fields are not only pristine but also durable enough to withstand the demands of professional football.
What sets SIDEKICK apart? It’s the go-to choice for top NFL teams, providing unmatched performance that keeps real turf fields in optimal condition, game after game. With a reputation for reliability, SIDEKICK ensures that the world’s top athletes play on safe, high-quality surfaces, so the focus stays on the game, not the field.
Join the ranks of the best and discover how SIDEKICK can make a difference in your stadium. Whether it's ensuring player safety or maintaining an impeccable playing surface, SIDEKICK is the secret behind real turf field performance.
KEEP Cool and KEEP PLAYERS SAFE with Natural Turf and SIDEKICK
On warm summer days, synthetic turf fields can become dangerously hot, reaching temperatures between 120 and 180 degrees Fahrenheit (48 and 82 degrees Celsius). This intense heat can have severe consequences for athletes, including melted shoes, blistered hands and feet, and increased risks of dehydration and heatstroke. The superheating of synthetic turf creates an environment that is not only uncomfortable but potentially hazardous for those who play on it. Read more from Safe Healthy Playing Fields Inc.
Stay cool with natural turf and SIDEKICK. Unlike synthetic fields, natural grass provides a cooler and safer playing surface, reducing the risks associated with high temperatures. As the middle of summer heats up, consider the benefits of natural grass for a more comfortable and safe playing environment. Contact our Official SIDEKICK Contractors for more information on natural turf availability near you.
The Benefits of Natural Grass for Sports Stadiums
When choosing a surface for sports stadiums, natural grass stands out for its numerous advantages over artificial turf. Here’s why natural grass is the superior choice for player safety, health, and environmental benefits.
Enhanced Player Safety
Athlete safety is paramount. Studies, including data from the NFL, reveal that players experience fewer lower body injuries on natural grass fields compared to artificial turf (NFLPA). This is because natural grass provides better traction and a more forgiving surface, reducing the risk of injuries associated with the hardness and seams of artificial turf.
Natural Cooling Effect
Natural grass remains cooler in high temperatures, unlike artificial turf, which can heat up significantly. Researchers at Brigham Young University compared the temperatures of two adjacent football fields—one natural grass and one artificial. On a summer day, they found that the artificial turf field's surface temperature was up to 86 degrees hotter than that of the grass field – read the study. This natural cooling effect of natural grass not only creates a more comfortable environment for players but also conserves energy and reduces the need for water to cool the field, making maintenance more efficient.
Environmental Benefits
Natural grass fields offer vital environmental benefits. They absorb carbon dioxide, release oxygen, and protect water supplies by filtering rainwater and reducing runoff. These ecological advantages make natural grass a sustainable option that supports environmental health and biodiversity.
Natural grass is the optimal choice for sports stadiums, offering enhanced player safety, a natural cooling effect, reduced health risks, and environmental benefits. The internationally patented SIDEKICK is designed to maintain and enhance natural grass fields, ensuring they stay in optimal condition. Trust SIDEKICK to provide the tools you need for superior natural turf maintenance.
Visit our Official SIDEKICK Contractors page to learn more about natural grass in your area.
Download Everything You Need to Know About SIDEKICK
Check out our new, comprehensive downloadable brochure, packed with all the essential information about the internationally patented SIDEKICK. Whether you're a longtime supporter or new to our innovations, this brochure provides an in-depth look at what makes SIDEKICK a game changer in the industry.
Award-Winning Benefits
Learn how SIDEKICK cuts install times, minimizes turf damage, lowers labor costs, and ensures seamless, strong turf. Our machine's efficiency not only saves time but also enhances the quality of the playing surface, making it safer and more enjoyable for athletes.
Patented Design and Record-Breaking Process
See how SIDEKICK sets new standards in the industry. Our innovative design and cutting-edge technology deliver unmatched performance and reliability. The SIDEKICK process is streamlined to ensure the highest standards in turf installation, helping you achieve optimal results with minimal effort.
Videos from Around the World
Watch SIDEKICK in action across various renowned venues. Our machine's versatility and effectiveness are demonstrated through real-world applications in top stadiums and sports facilities. These videos showcase the SIDEKICK difference, providing visual proof of its superior capabilities.
Don't miss out on this comprehensive guide. Click the link above to download the brochure and discover why SIDEKICK is the preferred choice for top stadiums and sports facilities around the globe.
Tailor-made for stadiums worldwide
Watch how SIDEKICK, in partnership with HG Turf Group, efficiently and effectively transformed the iconic Melbourne Cricket Ground back to its pristine state following the Taylor Swift Eras Tour concert. See the video on our gallery page.
Seamless Transformation. Stellar Performance: The SIDEKICK Advantage
For modern stadiums, versatility is key. These venues are no longer just the backdrop for sports; they host a variety of events from concerts and conventions to major sporting competitions. At the heart of this transformation is the need for rapid, efficient changeovers that maintain the highest standards. Enter the internationally patented SIDEKICK, the game-changing solution that stadiums around the world rely on.
Efficiency and Record-Breaking Innovation
SIDEKICK's internationally patented machinery not only allows for seamless transitions between events but also holds the record for the fastest turf installations—twice. This unmatched efficiency keeps events on schedule and the field in top condition, showcasing our commitment to quality and performance.
Experience the SIDEKICK Difference
See for yourself how SIDEKICK transforms venues with unparalleled speed and precision. Visit our gallery page to watch our groundbreaking technology in action.
World Cup 2026: A push for natural grass fields and player safety
In light of the recent decision by FIFA regarding the 2026 World Cup, the emphasis on player safety and the quality of play has never been more pronounced. The mandate for natural grass fields at venues, including MetLife Stadium, underscores a significant shift towards prioritizing the wellbeing of athletes and the integrity of the game. This transition, catalyzed by concerns over injuries on artificial turf—most notably Aaron Rodgers' season-ending injury during an NFL game—has propelled the debate on natural grass versus artificial surfaces into the global spotlight.
SIDEKICK USA, with its cutting-edge, internationally patented technology for laying turf is positioned to play a crucial role in this transformation. Our precision in installing high-quality turf quickly and efficiently aligns with FIFA's stringent requirements for the World Cup, setting a new standard for sports venues worldwide. SIDEKICK's innovative approach ensures that stadiums not only meet the global expectation for player safety but also enhance the aesthetic and playability of the field. Trust the internationally patented SIDEKICK for top-tier playing surfaces that prioritize player safety, performance, and satisfaction.
The NFL collects data on playing surface safety with the “BEAST”
In the wake of Aaron Rodgers' 2023 season-altering injury, the conversation about playing surface safety has once again taken center stage in the NFL. The league's pivot to using the BEAST machine for surface testing underscores the urgent need for consistent, high-quality playing fields. Our commitment to exceptional turf installation meets this demand head-on, providing natural grass solutions that prioritize athlete safety and align with the league's rigorous standards.
As industry leaders, SIDEKICK not only echoes the NFL's commitment to player safety but also sets the bar for it. Our internationally patented installation techniques ensure a durable, even, and reliable surface that athletes can trust game after game. By choosing SIDEKICK as your turf installation partner, you're opting for a proven ally in the mission to safeguard players and enhance the integrity of the sport.
NFLPA head says 92% of players prefer playing on grass
The San Francisco 49ers' issues with their practice fields at the Super Bowl gave the NFL Players Association an opportunity to highlight players' desire for grass fields across the league.
NFLPA executive director Lloyd Howell emphasized the importance of installing grass fields, discussed modifications to the league's gambling policy, dismissed consideration to eliminate the hip-drop tackle, and more in his first state of the union address since moving into the role eight months ago.
"The one issue where there was unanimous commentary was, ‘At the end of the day, I want to play on the highest quality grass surface,'" Howell said Wednesday in a nearly 90-minute news conference inside the Mandalay Bay Convention Center.
An NFLPA survey revealed that 92% of players prefer to play on high-quality grass, 6% percent were indifferent between grass and synthetic turf, and most of the 2% who prefer synthetic turf are kickers...
Stop by our booth and see SIDEKICK – the fastest and easiest way to install sod in the industry. Learn more about the 2024 TPI Conference here and we'll see you in sunny Florida!
SIDEKICK is headed to the 2024 Sports Field Management Association Conference and Exhibition in sunny Daytona Beach Florida, January 22-25! Visit us at Booth #452 and see SIDEKICK for yourself – the fastest and easiest way to lay thick-cut sod in the industry. Register for SFMA, visit the Conference Page, or download the 2024 brochure for more information.
2023
Which playing surface is safer for athletes: natural grass or artificial turf?
This question is critical not only in football but also in soccer, recreational sports, and high school and college athletics—anywhere athletes make quick directional changes that could strain joints and tear ligaments.
Researchers are still investigating the issue, but finding a definitive answer is complex. Several factors must be considered, such as the athlete’s age, physical condition, weather and surface conditions, the type of footwear, and whether the injury involved player contact. Additionally, advancements in surface technology over the years have added another layer of complexity to the debate.
2022
SIDEKICK HELPS BREAK WORLD RECORD FOR FASTEST PITCH INSTALL
The Al Bayt Stadium pitch install in Qatar – in prep for the 2022 World Cup – sets a world record for the fastest install ever recorded: 6 hr, 41 min. Watch video below.
2021
Award-winning innovation in turf installation is now patented throughout Europe
CHICAGO (PRWEB) SEPTEMBER 29, 2021 – SIDEKICK USA, manufacturer of the revolutionary turf installation machine, announced today that its award-winning* apparatus is officially patented in Europe. The Sidekick installer – the only one of its kind – will now be fully protected throughout Europe in addition to numerous other patents around the world.
“This patent is a massive step forward for Sidekick,” said Paul Carlson, Founder and CEO of SIDEKICK USA LLC. “By protecting our invention, we have ensured that we truly are a one-of-kind product that European stadia and contractors will look to for fast and seamless turf installation – with a playing surface that is not only safer than alternatives but immediately ready for play as well.”
Through its patented design, the Sidekick is optimized to gently push turf together during the installation process. Without the proper tool both natural and hybrid turf installations are extremely challenging. This is due to cuts of turf being approximately six centimeters thick, over one meter wide, and can weigh up to 97 kilograms per square meter. The Sidekick is an advancement from the crude methods – such as pulling the sod by hand with rakes – used by installation crews, often resulting in exposed seams or tears, which can pose serious injury risks to athletes.
The Sidekick mechanizes and streamlines the installation process, speeding it up considerably. This also frees up turf management teams to focus on other important areas of the install. Prior to the Sidekick, a full field replacement could take upwards of three full days of backbreaking labor. Now, the entire process typically takes only one day with the Sidekick, and with far less physical effort. After completion, the field can be ready to use the same day. This also allows for more activities on the field - including sporting events and concerts - to take place.
Sidekick is the official equipment and partner of Rose Bowl Stadium in Pasadena, California, as well as distribution partners with STEC Equipment and HG Turf Group. It is also responsible for aiding turf installations at over 17 stadiums in the National Football League, such as Allegiant Stadium, Lincoln Financial Field, and Levi’s Stadium - including Super Bowl 50. Additionally, Sidekick has been utilized for both natural and hybrid turf installations around the world including Austrialia, New Zealand, Israel, and Japan – most recently at Yokohama International Stadium and the Olympic Stadium in Tokyo. It has also been used in a number of stadiums in Qatar leading up to the FIFA World Cup 2022.
Contact SIDEKICK USA or one of our trusted distribution partners for pricing and availability.
2020
Patented turf installation machine is now available through STEC Equipment
CHICAGO (PRWEB) December 10, 2020 – Sidekick USA, manufacturer of the award-winning* and patented natural turf installation machine, announced today that its attachment designed for KIOTI models will now be available for distribution through STEC Equipment – including demonstrations, leases, and purchase.
“We’re are extremely excited to partner Sidekick’s unmatched capabilities with STEC Equipment’s sales and marketing drive,” said Paul Carlson, CEO & owner of Sidekick. “Through STEC Equipment’s extensive natural turf network and distribution channel, Sidekick can ensure cutting-edge turf installation not only to a regional market, but a national one as well. Like Sidekick, STEC Equipment comes from small business roots and has grown into one of the most influential turf equipment dealerships in North America.”
Through its patented design, the Sidekick is optimized to gently push thick-cut sod together during the installation process. The cut is approximately two inches thick, 48 inches wide, and can weigh up to 20 pounds per square foot - making it a challenge to tighten without the proper tool. The Sidekick is an advancement from the crude methods - such as pulling the sod by hand with rakes - used by installation crews, often resulting in exposed seams or tears, which can pose serious injury risks to athletes.
“This partnership with Sidekick is just the start of a new chapter for STEC Equipment,” said David Taylor, President of STEC Equipment. “Sidekick’s various KIOTI models not only fit perfectly with our current lineup of KIOTI products, but they also help in providing our customers with complete turf coverage – from sod field to surface installation.”
Sidekick’s partnership with STEC Equipment is another step forward in ensuring safe and reliable playing surfaces throughout the natural turf industry. In early 2020, Sidekick entered into a marketing and distribution partnership with John Deere. Sidekick has also been an official equipment and partner of Rose Bowl Stadium since 2017, and has aided in turf installations at 17 NFL stadiums, such as the newly opened Allegiant Stadium, Lincoln Financial Field, and Levi’s Stadium – including Super Bowl 50. Additionally, Sidekick USA has been utilized in numerous other professional and amateur stadiums around the United States, as well as Australia, New Zealand, Japan, Israel, and Qatar.
For more information, contact Sidekick or STEC Equipment for pricing and availability.
*2013 STMA Innovation Award for Safety
About Sidekick
Sidekick USA is the company behind the Sidekick, the award-winning machine that’s revolutionizing the thick-cut sod and sports turf industries. The patented Sidekick was developed to help sports turf managers, turf contractors and ultimately, athletes. When natural grass on athletic fields gets worn down and needs to be replaced, turf managers often seek thick-cut sod for immediate results. Thick-cut sod can be up to four inches thick. It’s much heavier than regular sod, which greatly increases stability and playability.
About STEC Equipment
STEC Equipment provides a variety of imported and domestic specialty equipment for a wide range of turf applications. Their customers include sports turf, golf, contractor, and other professionals within the turf industry.
